Remember those childhood books where you’d fill in details about your best friends—their favorite food, dream adventure, or secret talent? This is our version, but for the friends who inspire us in the wild. Meet Lasse - photographer, adventurer, and someone who captures the soul of the forest with every shot.

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Lasse

Lasse is one of those people that seems to have a deep and natural connection to the outdoors, many of his posts share moments wild life encounters and stillness in nature in a way that makes us all want to head out of the city and go to the closest forrest. He says that he finds joy in the quiet moments - whether it's the stillness of an autumn forest, the warmth of a fire, or the reliability of wellmade gear but we also think he would change all of that out for more adventures together with his son

Lasse

How we got to know each other

Lasse discovered Woxna not long after our launch and has been one of our strongest supporters ever since. From sending encouraging messages when doubt creeps in, to sharing beautiful photos and content he’s created, to offering thoughtful advice on upcoming product launches - Lasse’s impact has been invaluable.
We couldn’t be more grateful to have someone like him cheering us on, both behind the scenes and out in the world.

The Outdoors Through Lasses Camera Lens

10 Forest Reflections: Get to know the person behind the IG profile

Lasse’s connection to nature runs deep, shaped by a lifetime of forest adventures and a true passion for the outdoors. Here’s a look into his experiences and the things that make him tick in the wild.

A Walk Through the Forest
Lasse’s love for the outdoors began early. One of his fondest memories is hiking through the woods with his father, stopping for hot chocolate and sandwiches at a big rock. Growing up surrounded by forests, these early moments sparked a lifelong connection to nature.

An Unforgettable Encounter
While Lasse has many great memories from his outdoor adventures, there’s one that stands out: a rare, quiet encounter with a family of fallow deer in an untouched forest. Standing just a few meters away, the stillness of the moment filled him with a deep sense of pleasure and happiness - an experience he’ll never forget.

The Changing Seasons
For Lasse, each season in the forest has its own unique charm, but if he had to choose, autumn would be his favorite. The vibrant colors, the crisp air, and the cozy moments by the fire make it a perfect time to be outdoors.

Gear That Works
When it comes to outdoor gear, Lasse appreciates functionality and quality. While it's hard to choose a favorite brand, he has a special appreciation for Fjällräven backpacks, Lundhags boots, Woxna saws, Hultafors axes, and Casström knives. For him, gear isn’t just about looks - it’s about reliability on the trail.

The Best Company
Lasse enjoys solitude in the outdoors, but there’s something even more special about sharing those moments with others. His son, though growing up and less keen to join, remains his favorite companion on outdoor adventures.

Fireside Cooking
For Lasse, the best hiking meals are simple but satisfying. A good sausage, bacon, and eggs are his go-to choices for an outdoor feast.

How Lasse Starts His Fires
Building a fire is an art form, and Lasse sticks to the basics. He starts small, using sticks and fire lighters, then gradually builds up with bigger pieces until the flames are roaring.

Why Lasse Loves Woxna
Lasse was first drawn to Woxna’s saws by their natural materials and beautiful design. But it’s not just looks that matter - Woxna saws are built to last and perform, making them the perfect companion on his forest adventures.

Lasse’s Favorite Tree
Birch trees hold a special place in Lasse’s heart. He’s always found them beautiful, and their usefulness in the wild - especially for starting fires—makes them even more meaningful.

Follow Lasse on Instagram and get inspired to spend more time outside